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IN THE NEWS

Beam to Acquire Pinnacle Vodka

Beam, which was spun off when Fortune Brands Inc. was split into two companies last year, is paying all cash to acquire Pinnacle Vodka and rum brand Calico Jack from White Rock Distilleries, a privately owned company with a portfolio of some 50 beverages, the people said.

Malibu to Unveil a New Product, Malibu Red, in March 2012

Malibu, the well-known rum which sees taste innovation, beach partying culture and creative collaborations as essence of its brand style, is about to launch a new product Malibu Red slated to arrive in the U.S. stores in March 2012.

Sobieski Is Fastest Vodka Ever To 1 Million Cases

Sobieski vodka brand shipped more than 1 million cases in the U.S. during the 2011 fiscal year, making it the fastest vodka ever to reach that mark, according to Impact Databank.

Beam To Unveil Two Red Stag Extensions For 2012

Beam Inc. will add two new extensions to its fast-growing Red Stag flavored Bourbon brand next year: Red Stag Spice and Red Stag Honey Tea.

DREAM DANCE STEAK NAMES CHAMPION IN SOMMELIER SHOWDOWN DINNER SERIES

Kim Fisher of Milwaukee was voted 2010 Sommelier Showdown champion at Potawatomi Bingo Casino’s Dream Dance Steak this week.

Wine Enthusiast Top 100 Best Buy Wines

Wine Enthusiast's tasting panel reviewed 100 wines and felt these were the finest value-priced wines for 2010. Check out which Badger Liquor Wines made the top 100!

Wine Enthusiast Top 50 Spirits

Wine Enthusiast rated the top 50 spirits of 2010. In selecting these 50, they have chosen the elite brands in each of 13 categories. Check out which Badger Liquor Spirits made the top 50!

Trinchero Adding To Hot Brand Success

Trinchero Family Estates has three Impact “Hot Brands” in its portfolio: Sutter Home, Ménage à Trois and Sycamore Lane.

World's Most Admired Wine Brands

Drinks International has launched the World’s Most Admired Wine Brands, a comprehensive industry poll of the world's best regarded wine.

Winemaker Daryl Groom Launches Colby Red Through Walgreens Drugstores

Today Walgreens and renowned Australian winemaker Daryl Groom launched Colby Red, a new table wine blend produced in partnership with Treasury Wine Estates. The brand is dedicated to raising awareness for heart disease as the Groom Family supports the American Heart Association and partners with the St. Jude Medical Foundation to identify other cardiac research organizations and families in need.

Wisconsin Bill Would Allow Retailers To Sell Liquor Earlier

Law enforcement and grocers in Wisconsin are at odds over a bill that would allow retailers in Wisconsin to sell liquor earlier in the day. Sales would start at 6 A.M.

Tacky No More: Making Boxed Wine Look Chic

This spring, Underdog Wine Merchants unveiled the Octavin Home Wine Bar, an artisanal collection of 10 wines in octagonal cylinders. These containers, which started hitting stores in May, do the impossible - they make boxed wines sexy.

With Ice, Size Matters

From shards to spheres, using the right shape can turn great drinks into extraordinary ones.

Fortune Brings Skinnygirl Into Fold

Fortune's Beam Global Spirits & Wine Inc. unit aims to build on the rapid growth of Skinnygirl Margarita-a bottled cocktail that boasts 100 calories per four-ounce serving-by expanding its distribution and introducing other drinks under the label.

Cupcake Wines Ranked No. 1 in Momentum

The Symphony IRI Group ranked California's Cupcake Vineyards the No. 1 brand in its annual Top 30 Momentum Table Wine Brands analysis.

Chilean Researchers Working on Alcoholism Vaccine

Researchers in Chile say that if their venture is successful, a shot a month could help alcoholics kick their habit.

A Closer Look at Jameson Irish Whiskey

Jameson Irish Whiskey has reached the 1 million case mark in the US, with annuals sales of 3 million cases globally.

TEXTING BAN BEGINS DECEMBER 1

Thanks in part to a national campaign sponsored by AAA, the act of composing or sending electronic text messages while driving will become illegal in Wisconsin effective Wednesday, December 1, 2010.

'Booze and Belts' safety campaign kicks off in December

The Dodge County Sheriff's Department will mobilize for the statewide "Booze and Belts" traffic safety campaign from Dec. 3 to 19.

Captain Morgan Embarks on Epic Quest for 'One Million Poses'

Beginning today, adult consumers are encouraged to visit Facebook.com/CaptainMorganUSA to upload photos or videos of their Pose, along with the legendary stories that helped inspire them. For every Pose uploaded, Captain Morgan will donate $1 to the First Mate Fund, whose mission is to support responsible drinking initiatives and other programs that benefit the community.

Diddy Factor Invigorates Vodka Sales for Diageo

Diageo, as the world's largest spirits maker, is a master of mass-market selling, but it also nurtures some of its brands within specific ethnic target groups before rolling them out broadly.

BEAM GLOBAL SPIRITS & WINE ANNOUNCES STRATEGIC ALLIANCE WITH THATCHER'S ORGANIC ARTISAN® LIQUEURS

Thatcher's offers unconventional, organic, trend-forward flavors that target cocktail enthusiasts. Beam Global will have immediate distribution rights to Thatcher's 11 varieties of liqueurs, which include Blood Orange, Apple Spice Ginger, Elderflower and Cucumber, among others.

EAGLE RARE BOURBON TO HONOR THOSE WHO LEAD RARE LIVES

Eagle Rare Single Barrel Bourbon Whiskey has won its share of honors and awards. Now the Bourbon is sharing its passion for excellence by introducing the Rare Life Award. This annual honor will be awarded to one person with an amazing life story that demonstrates the Bourbon's core values of courage, leadership, survival, heroism, devotion and character.

Scottish scientists develop whisky biofuel

A biofuel made from whisky by-products, which can be used in ordinary cars, has been developed by scientists at Edinburgh Napier University. The team focused on the £4bn ($6.2bn, ?4.8bn) whisky industry as a resource for developing biobutanol - the next generation of biofuel which they estimate gives 30 per cent more output power than ethanol.

$5m Invested in Beam's 'Sleeping Giant'

Beam Global Australia will reward its fastest growing spirit brand, Canadian Club, by investing over $5 million in its largest ever consumer promotion: 'Take a Break From Beer'.

Wisconsin Goes Smoke-Free

Here in Wisconsin, Act 12—also known as the Smoke-Free Law, or the Smoking Ban Law (depending on how you look at it)—goes into effect on July 5.

AMERICANcocktails.com Debuts When It's Needed Most

The site currently features over 2500 creative, field-tested recipes with new drinks added weekly; dedicated to the proposition that life's too short to drink bad cocktails and that committing top-shelf spirits and liqueurs to mixed drinks isn't sacrilege-it's an act of creative genius.

Judge Limits Wax Seal on Liquors to Maker's Mark

The dripping red wax seal on a bottle of Maker's Mark is not only distinctive, it's now exclusive legal property of the bourbon company.

Thieving Baboons Wipe Out South African Vineyards

Baboons with a taste for Chardonnay grapes are terrorizing farmers in South Africa's Western Cape wine region, munching tonnes of grapes ready for harvesting, local media reported on Monday.

U.S. FEDERAL COURT RULES TO PROTECT MALIBU® TRADE DRESS

New York, N.Y., (February 24, 2010) - A U.S. Federal Court has ordered a halt to the sale and production of a line of fruit-flavored rums whose bottles were alleged to be “confusingly similar” to the renowned, distinctive packaging of the world’s top-selling flavored rum – Malibu®.

A Gift from the Heavens for Whisky Lovers Article

A Gift from the Heavens for Whisky Lovers - This Scotch has been on the rocks for a century.

Manhattan Cocktail Faces Bitter End

It's getting tough to get a Manhattan in Manhattan. The classic cocktail has gotten harder to find as a worldwide shortage of one of its key ingredients, Angostura bitters, has left Big Apple bartenders and barflies hoarding what little is left of the pungent brew.

Beam Global New Stage of Growth

In his speech at Morgan Stanley's Global Consumer & Retail Conference, Fortune Brands' chief financial officer, Craig Omtvedt, highlighted Fortune's strategy for its spirits business (Beam Global Spirits and Wine). Right now the company is focused on cutting costs, expanding globally and increasing investment behind its spirits brands

Fortune Brands Looks to Expand Liquor, Home Portfolio Article

Fortune may expand its portfolio of liquor brands to include more rum and vodka, Chairman and Chief Executive Officer Bruce A. Carbonari, 54, said today on a conference call with analysts after the Deerfield-based company announced fourth-quarter earnings.

© 2012 Copyright Badger Liquor Co., Inc. All Rights Reserved.

Badger North
850 South Morris St.
Fond du Lac, WI 54936-1137
Phone: 920.923.8160
Toll-Free: 800.242.9708
Fax: 920.923.8169

Badger South
2200 South 114th St.
West Allis, WI 53227
Phone: 414.546.2060
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Badger West
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Eau Claire, WI 54701
Phone: 715.836.8600
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