At Badger Liquor, we have found success in dedicating a select group of focused employees to manage multi-store accounts across markets. Also referred to as 'chain stores', this division has a strong focus on category management and selling products and promotions at a corporate level.
How will Category Management help your business?
- Robust analytics identify strengths, weaknesses and opportunities
- Speed to market has increased five times (Pro Space vs Intactix)
- Multi POG Projects allows instant cross store analysis by POG/SKU
- Space automation allows for mass updating, re-merchandising entire sets, adding/deleting products
- Ability to share data electronically with non Pro Space users
- The use of Efficient Item Assortment - an analytical tool for developing assortments by cluster- eliminates duplication and fragmentation
- Better Penetration and Lift with Core Item Distribution
- Inventory Control Measures – Better ordering at store level resulting in less markdowns