#Tequila Trending

Let’s talk tequila. Firstly, the tequila category was already on an upward trajectory prior to COVID-19. Therefore, we were starting to see parallels in the category to that of Bourbon when it first began experiencing major growth not too long ago. A few factors aided in the acceleration of this during COVID.

For example, with the bar business being all but shut down early in 2020, consumers desired the same quality of drinks at home. Consumers saw the value of building up their home bar. In other words, they quickly realized that for the cost of a few drinks at the bar, they could purchase their favorite bottle or try something new.  Above all, it was a way to stay safe while trying something new and enjoying quality drinks.

Couple the spring lock down with the much-anticipated warming of the weather,  and tequila was in a prime position to benefit. One year later, the trend doesn’t seem to be slowing. The re-opening of bars should only help to continue this pattern as consumers who found a new favorite spirit would no doubt be asking for it as they begin hitting the town again. Similarly, now that the consumer is comfy with tequila, they are becoming more curious and even fancying themselves to be connoisseurs.

The Expressions

The Celebrity Appeal & Reach of Tequila

I believe celebrities saw the wild success George Clooney had with Casamigos and it intrigued them. While he was not the first celebrity to enter the tequila market, for example, John-Paul DeJoria of Paul Mitchell haircare founded Patron in 1989, he did arguably have the biggest celebrity impact on the category. Since tequila is a quickly-growing category, I believe celebrities see it as an opportunity to get in to a field they enjoy and make a splash. Moreover, I think they view it as a chance to put their fingerprint on a spirit that they love.

Tequila currently has that “cool factor” and therefore, I’m positive that celebrities and influencers are bringing tequila to new demographics and consumers in droves. Their social media presence alone puts their brands in front of millions of fans, many of which may have never considered purchasing a bottle of tequila. For instance, Nick Jonas has over 30 million Instagram followers. The Rock has a staggering 229 million. This video of Hailey Bieber (34M IG followers) chatting with Kendall Jenner (159M IG followers) in her bathroom drinking 818 has over 10 million views. That’s a lot of impressionable eyeballs… on tequila.

Tequilas to Try, Sip, Shake & Gift

In conclusion, you need to jump on the tequila train. Badger Liquor has many new tequilas hitting the market. Above all, this category will continue to see new entrants all the time and we’ll always let you know when something new and exciting is coming to Wisconsin and you can find them near you with the Badger Liquor Product Finder App.

With that said, if you are looking for a new Blanco to try, pick up a bottle of Dos Primos. If you prefer a Reposado, then Teremana would be a great fit. Flavored tequila more up your alley? Try 21 Seeds in 3 flavorful infusions: Cucumber Jalapeno, Grapefruit Hibiscus, and Valencia Orange. Or try our new locally-produced Tuco Tequila in Lime and Pineapple.

Dos Primos Blanco Tequila

Dos Primos Tequila is distilled from 100% blue agave grown right in the heart of tequila country. Clear and bright…

Teremana Tequila Reposado

TERA is meant to represent “Terre” which means of the earth and MANA is our powerful Polynesian spirit that guides…

21 Seeds Grapefruit Hibiscus Infused Tequila

Gold Award Winner WSWA in 2019, 21 Seeds Grapefruit Hibiscus Blanco Tequila is all-natural and actually infused with real fruit…

Sippers to Savor

El Tesoro Anejo Tequila

Don Felipe personally walks his fields and selects agave plants for their maturity and quality. The harvested agave is slowly…

El Mayor Anejo Tequila

Designed for slow, contemplative sipping, this 100% Blue Agave tequila is aged in white oak barrels for 18 to 36…

Tres Agaves Tequila Anejo

TRES AGAVES TEQUILA is an award-winning, 100% agave Tequila, estate-bottled for full, smooth taste at one of the last family-owned…

Perfect for Cocktails

Olmeca Altos Tequila Plata

Altos Tequila Plata is made from 100% blue agave grown in the Los Altos highlands of Mexico. Complete with herbal…

Jose Cuervo Tradicional Tequila

The beauty and heritage of the Jose Cuervo Tradicional spirit is complemented by the unique methods of Jose Cuervo production,…

Hornitos Plata Tequila

Sauza Hornitos Plata Tequila – New 100 percent blue agave tequila from Sauza, Hornitos Plata is double distilled with hints…

Tequilas for Gift Giving

1800 Milenio Extra Anejo Tequila

An expression of the finest craftsmanship. After a long and delicate aging process, the extra-aged tequila is matured for a…

Clase Azul Reposado

Clase Azul Reposado is an ultra-premium, reposado tequila made with Tequilana Weber Blue Agave that is slow-cooked in traditional stone…

Avion Extranejo Reserva 44

Aged 43 months in oak barrels, then aged an additional month in specially selected petite barrels, which are rotated daily.…