Lap of Luxury - Badger Liquor

From champagne-soaked podiums to VIP Paddock Club pours, Formula 1 is one of the most powerful global stages for wine and spirits—and the upcoming season is set to be bigger, faster, and more indulgent than ever. With Formula 1 reaching over 1.5 billion viewers annually, broadcasting in 180+ territories, and drawing millions of fans trackside each season, the sport has become a premium playground for champagne, whisky, tequila, vodka, and luxury spirits brands. Add in a fanbase that’s younger, more affluent, and increasingly lifestyle-driven, and it’s no surprise that iconic wine and spirits labels are aligning with F1’s high-octane blend of speed, sophistication, and global influence.

Cadillac Formula 1® Team and Jim Beam arrive on the Formula 1® grid for the first time—an unmistakable meeting of two American originals, united by craftsmanship, ambition, and a shared pursuit of greatness. Together, they signal a new chapter in Formula 1®, inviting a broader, bolder generation of fans into the sport. As the first new team to join the grid in more than a decade, Cadillac Formula 1® sets the tone for a daring new era—where legacy meets momentum, and the future of racing is written at full throttle.

Jim Beam Kentucky Straight Bourbon Whiskey

The standard-bearer of Kentucky Straight Bourbon Whiskey. Aged 4 years; twice as long as we have to. Great for mixing cocktails and a great introduction to Bourbon Whiskey. Taste: Opens sweet, with light caramel and vanilla flavors and, later, a woody char. Finish is long, crisp and clean with a gentle snap.

Moët & Chandon Imperial Champagne

The color is an elegant golden straw yellow with amber highlights. Its aromas reveal an exotic fruitiness – yellow peach,…

Belvedere Organic Vodka

Belvedere Organic Vodka is a super-premium 100% organic certified vodka produced in one of the world’s longest operating Polish distilleries…

Chateau D’Esclans Whispering Angel Rosé

A rosé with lemons, cantaloupe, orange peel and peaches. Just a hit of bitterness. Medium-bodied with hints of tannins. Fruity,…

Glenmorangie Lasanta Single Highland Malt Scotch Whisky

The Lasanta begins with Glenmorangie’s giraffe-high stills, which yield a deliciously delicate and fruity spirit. Next, it is matured in…

Volcán de Mi Tierra Blanco Tahona Tequila

Experience the purity and tradition of Volcan De Mi Tierra Tequila Tahona Blanco. Crafted from 100% blue agave harvested from…

Almave Blanco Non-Alcoholic Tequila

Almave Blanco captures the natural balance between the sweetness, herbaceousness, and acidity to create a character-filled non-alcoholic spirit. The result…

Almave Ámbar Non-Alcoholic Tequila

Almave Ámbar has an amber color, with sweetness and body from natural agave, resulting in a non-alcoholic Blue Agave spirit…

Belvedere 10 Organic Vodka

Paying tribute to Belvedere’s origins, Belvedere 10 is inspired by the vodka making process used in 1910 when the distillery…

Chivas Regal Premium Scotch Whisky Aged 12 Years

Rich, smooth and satisfying, Chivas Regal 12 delights the taste buds with its melody of fruity and floral flavors, fused…

Chivas Regal Premium Scotch Whisky Aged 15 Years

Aged for a minimum of 15 years and selectively finished in Grande Champagne Cognac casks, this unique whisky is luxuriously…

Chivas Regal Rare Old Scotch Whisky Aged 18 years

A minimum of 18 long years have passed to make this unique blend of malt and grain Scotch whiskies deeper,…