BUILT ON LEGACY. DRIVEN BY WHAT’S NEXT
Since 1935, Badger Liquor has been more than just a distributor — we’re a trusted partner to Wisconsin’s bars, restaurants, retailers, and event venues for more than 90 years. What started as a family business is now the state’s largest and most effective statewide network for wine and spirits sales, and we’re still growing.
At Badger Liquor, you’ll join a team where experienced leadership meets forward-thinking technology, and where every employee plays a real role in keeping Wisconsin’s celebrations stocked and its industry thriving. We take pride in our outstanding customer service, premium product portfolio, and the reliable delivery network that our partners count on every single day.
With our headquarters and warehouse in Fond du Lac and additional locations in Milwaukee, Caledonia, Green Bay, Chippewa Falls, and Wausau, opportunities to grow your career exist across the state.
OUR CORE VALUES
WHAT OUR EMPLOYEES SAY
– Ananda Talavera, Sales Associate“Not just any company can create a culture that makes me excited to come to work every day! There is no hierarchical feel and I always get help and support from all levels. Feels great to finally say I am part of a team in a company that will continue to open up amazing opportunities for me as I expand my horizons.”
– Ben Lee, On-Premise Sales RepI love working at Badger Liquor because it allows me to combine my passion for the spirits and wine industry with the freedom of not being stuck behind a desk. Every day is exciting, and the company offers great incentives like fun trips, Packers tickets, and after-work activities.
– Nathan Reitz, Warehouse SupervisorBadger Liquor has always supported me in my career with all the paths I have taken. Their support pushes me to be the best I can for Badger Liquor, as well as myself personally. It’s a win-win situation.
– Justin Schmidt, On-Premise Sales RepIn the field, I get the opportunity to see how other distributors conduct their business and I would say Badger Liquor’s excellence is known and felt on the street with everyone who knows who we are! It truly makes it fun to work for a company that dominates like we do.
– Heather Boland, Assistant Driver LeadComing into Badger I knew I was the first female delivery driver they had ever had and really wasn’t sure what to expect coming into an all-male atmosphere. Badger should truly be proud of their employees as it was the most welcoming experience I could have asked for. Quite a few of those same guys that made it so welcoming are still with Badger today and continue to make it what I love most about my job. Everyone I worked with was patient, helpful, and kind. The guys included me in morning and afternoon conversations and made me feel comfortable. They gave me a nickname, “Hammer”, and made me feel like a part of the team from the beginning.
– Tim Hogan, Brand DirectorWhat I love most about working at Badger Liquor is the people. There is a reason why Badger Liquor has the reputation of being the best in the business. Whether it is stepping up to lend a hand and offering support when things get busy or teach and educate me with questions I may have, the teams make all the difference and help me get through the day.
– Andrew Buege, Off-Premise Sales RepOne thing I really like about Badger Liquor is that you can control how you want to grow within the company. You can take charge of your development and pursue the next step in your career on your own terms.
– Mike Godfroy, Delivery DriverThe CDL program was amazing and the instructors were extremely helpful along the way in not rushing anything and making me feel comfortable throughout the training. They want you to succeed at this job. Everyone on the team is friendly and there’s lots of support.
– Justin Evancy, Driver LeadThe feeling of being appreciated is big for me, from both our customers and Badger Liquor. I’ve had a customer give me box seats to an Admirals game and it shows that it’s not just a business relationship. We’re invested in each other and each other’s success. Sometimes leadership will have a BBQ waiting for us when we come back as a special thanks for a job well done.
– Mike Moller, Enterprise ArchitectI feel like it’s my home away from home —I’m just as comfortable here as I am at home. I almost feel out-of-sorts when I haven’t been in the office for a while. I can talk to anyone at any time and we are able to make decisions quickly. Plus, there’s free coffee, which is always a plus!
– Molly Fried, Off-Premise Sales RepWhat truly stands out is the incredible opportunity for growth here. Many of our team members, including Territory Managers and Brand Directors, have risen through the ranks, starting from the ground up. The support system at Badger is exceptional, providing all the resources needed to help individuals grow and succeed!
– Haily Blazer, Chain Account SpecialistI think its so cool that I work in a trendy industry. When I started, my friends were all becoming accountants and other stuffy office jobs. Badger is so confident and proud of what they do. Work is always interesting, fresh and current. I love learning about upcoming trends and new releases before the general public.
Exclusive industry invites to events, product launches & tastings
In-House education program, Badger University, for personal development, training & growth
Modern, energizing, and versatile office spaces that encourage collaboration & culture
4-Day work weeks for Operations. Home every night and weekend
Badger Liquor Delivers
Thinking about becoming a Badger Liquor Delivery Driver? In Badger Delivers: What to Expect?, our drivers break down what you can expect—from work hours throughout the year, the physical demands of the job, and the incredible team you’ll be part of.
Learn more about the job, locations, our in-house CDL Certification program, FAQ & more:
THE PERFECT COCKTAIL OF BENEFITS & PERKS
Excellent Medical, Dental & Vision Plans
Matching 401k Program
Employee Assistance Program
B Well PTO Days for Health & Wellness
Paid Holidays
Advancement Opportunities
Maternity & Paternity Leave
Work with Industry Leaders
Badger University
Serving Wisconsin Since 1935
Badger Liquor employs over 500 people statewide and tenure of many employees is extremely high, with many celebrating 20, 30, and even 35+ years with the company. Badger Liquor follows a simple vision: To be the statewide distribution leader in the alcoholic beverage industry.
#wearebadgerliquor
A NIGHT IN THE BADGER LIQUOR WAREHOUSE
When the sun goes down, Badger Liquor does some of our most important work. Our warehouse crew sorts thousands of cases each night and loads dozens of trucks to go out and make deliveries across the state, delivering the world’s best wines and spirits to Wisconsin.
Here’s What a Typical Night Shift Looks Like in our State-of-the-Art Warehouse. If you have the hustle & muscle it takes to work in the Night Warehouse, apply to join our team!