As the 2026 FIFA World Cup brings the world together across North America, wine and spirits play a key role in elevating the fan experience—from watch parties and backyard gatherings to packed bars and stadium celebrations. This global event creates a unique opportunity for beverage alcohol brands to connect with passionate fans through shared moments, cultural pride, and the universal language of sport. Whether you’re cheering for your home country or simply enjoying the excitement of the game, it’s the perfect time to raise a glass, pour a premium spirit, or crack open a ready-to-drink cocktail from the brands that help make these unforgettable moments possible.

This year’s World Cup packaging runs the full range from top-shelf collector’s pieces worthy of a display case to soccer ball bottles that look ready to hit the pitch rather than the pour.

Make it your goooooooaaaaaaallll to grab one off the shelf before they’re gone.

Check to see where you can find these products near you. Some are limited edition and subject to availability.