Badger Liquor is the brand behind every celebration, night out, special event, concert, sporting event, wedding or back yard family get together in Wisconsin. We're a 4th generation family business and the largest distributor of wine and spirits in this great state. We are Badger Liquor. Come Join Us!
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Family owned and operated in Wisconsin for four generations, Badger Liquor sells and delivers the world’s best wine and spirits with exceptional customer service by a dedicated team of industry leaders.
Passion, Accountability, Customer Focus, Integrity, Teamwork, Job Knowledge & Professionalism
Badger Liquor has been a family owned and operated company since 1935. With loyal dedication to the Alcoholic Beverage Industry, we take pride in customer service, providing great products and timely delivery. A strong and focused management team along with cutting edge technologies and dedicated employees is what makes Badger Liquor the largest and most effective statewide alcoholic beverage sales network. Our corporate office is located in Fond du Lac, WI with additional offices and transfer points in Milwaukee, Green Bay, Eau Claire, Mosinee and Elcho.
“What I have is not simply a job. I sure do love the people. We are the best in the business.”
- Kyle Wesner, Territory Manager
"Ownership and Human Resources have done a good job of maintaining that "family feel" while running a growing company. Great benefit package that is extremely competitive. In addition, there are some great perks such as guaranteed 40 hours for some positions, summer hours, and company activities to maintain work/life balance."
“It started as a job that grew into a career. I had excellent training and support every step of the way. Great company to grow with.”
- Travis Solberg, Sales Representative
"Badger Liquor genuinely cares about both the professional and personal development of all employees. With resources available like Badger University, Development Plans, and an Educational Library, Badger encourages employees to make the most of their career path and will do what they can to help along the way."
“My personal experience has been nothing less than exceptional when it comes to advancement. Because I have shown interest and initiative, I’ve been rewarded with opportunities that I’ve never experienced with any other company.”
- Faren Harding, Chain Account Specialist
Excellent medical, dental & vision
Matching 401k program
Employee assistance program
Health Risk Assessment
Paid Holidays on the day of hire
Maternity or paternity leave
Yammer (internal social media site)
Badger Liquor employs over 450 people statewide and tenure of many employees is extremely high, with many celebrating 20, 30, and even 35+ years with the company. Badger Liquor follows a simple vision: To be the statewide distribution leader in the alcoholic beverage industry.