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Badger Liquor Blog

Check out our blogs that offer a glimpse inside our operations, customer service, brand education, and other aspects that make Badger Liquor one of the best wholesalers in the business.

What to Drink at Miller Park
Cheers to the Brew Crew

Put down your beer, Wisconsin. Badger South Mixologist, Aubrey Dodd, takes you around Miller Park to show you what everyone is sipping on.  From Old Fashioneds on tap, to mixers made from local distilleries, to fruity margaritas, and choice wines.  We'll tell you what everyone is sipping on this summer at the baseball game.

Women Supporting Women in Wine & Spirits
The WSWA's 2nd Annual Women's Leadership Conference

Two days full of inspirational speakers and panels, networking, philanthropy and sharing experiences.  Vice President of Human Resources, Lindsey Pearson invites you to take an inside look at the WSWA's 2nd Annual Women's Leadership Conference  

My Day with a Badger Driver
Take a Ride with Jackson & Dan

All Badger Customer Service Representatives go on "ride alongs" with Badger Drivers.  This allows our Customer Service team to know exactly what goes on in the field, what our customers want and need from us, and it allows CSR's to better troubleshoot isses that come in since they've experienced them in the field first-hand.  What's the universal theme after the day is done?  It's a hard job!  Customer Service Rep, Jackson Gutreuter, takes us through his day with Driver, Dan Smith.

At Badger Liquor the Customer is King
Office Manager Amy Schingen Tells Us How Badger Does Customer Service

Our goal is to deliver exemplary customer service every single day.  But with thousands of customers, hundreds of employees, and a portfolio of products a mile long, how can it be done to such a high standard?  We wanted to hear from our customers, so we asked them what they needed from us.  That's when we started to set ourselves apart from the competition, and this is how Badger does Customer Service.

A Badger on the Bourbon Trail
Follow Mixologist Aubrey Dodd & 25 Badger Employees on a Trip Through Kentucky

The Kentucky Sales Training Trip 2018 took 25 Badger sales employees to Louisville in July. The employees were able to tour the distilleries of Jim Beam, Maker’s Mark, Heaven Hill and Buffalo Trace. The goal of the trip was to be a great learning opportunity to tour the locations/distilleries, learn more about the brands and how they are made, and better understand a lot of the backstory of the brands. All with the intention to help our sales reps and mixologists better tell the story of these brands.